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Are You Using Channel Marketing For Greater Sales Results?
Channel marketing is one least understood roles in marketing.
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Squirrel! Use Sales Planning To Avoid The Shiny Objects Syndrome
Are you missing out on sales because you’re running from idea to idea to see what works? Are you dashing from one shiny thing to another? Then you need to slow down and put down on paper all the ideas...
View ArticleTips for Linking Retail Outlet Sales Back to Digital Marketing Efforts
I was asked to address this question not long ago: A large part of our business is in consumer packaged goods sold through mass-channel outlets such as Wal-Mart. We’d like some insights into how we can...
View ArticleAre Customers Getting In The Way Of Doing Business?
Most business think they are customer centered when in reality they are sales centered. Another way of say this is that they are internally focused.
View ArticleAre You Building Your Sales Plans Without the Customer?
When it comes to building annual plans, how disciplined are you? More importantly, who’s talking to the customer about how to grow their business? That’s their goal, too.
View ArticleAre You Investing in the Right Customers?
Gain insights and become more strategic by using this customer ranking tool to make tough calls and hard choices around who to fund for growth – and who it’s time to cut back with.
View ArticlePlanning Success: 5 Critical Steps To Creating A Marketing Plan
Having a marketing plan forces you to take the time to understand and identify those customers and tools that will have the greatest return – as well as understand the resources necessary for success.
View ArticleAre You Asking These 8 Key Strategic Questions?
One of the worst things that you can do is to engage in the planning process and base strategies on a flawed set of assumptions.
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